The world’s most expensive tissues?

The Japanese paper company Daishowa First has announced their newest high-quality product: a tissue box containing soft and luxurious tissues of 12 different hues. The product is named ‘Juunihitoe‘, a traditional Japanese word that refers to a twelve-layered ceremonial kimono worn by a court lady.

The 12 shades are all named after colours from the natural world, mostly flowers, which have a lovely ring to them in Japanese. They are: sakura (pink), ake (scarlet), suo(sappanwood red), tachibana (mandarin orange), nanohana (mustard), wakamidori(verdant green), naeiro (seedling green), tokiwa midori (evergreen), wasurenagusa(forget-me-not), ruri (lapis lazuli), kikyo (Japanese bellflower), and fuji (wisteria).

The many-hued tissues come packed in a box of 144 (288 sheets) in a beautiful wrapping. It’s an elegant product with a price tag to match; it’ll set you back 10,000 yen (or around US$100)!



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