Most people don’t get what they want — in life, love, or business — because they mess this up.
You’re on the most important elevator ride of your life. You have ten seconds to pitch- the classic “elevator pitch”.
Love or Hate. Money or Despair. And you may never get this chance again. As PM Dawn says, “I feel for you. I really do.”
There are books about this. But don’t waste your time. They are all garbage.
But mostly, I’ve been scared and desperate and afraid to ask someone to give me, want me, love me, all in the space of an elevator ride or in the time it takes one to ride an elevator.
“I had to walk up to random strangers at 3 in the morning on the streets of New York and convince them within 5 seconds to spill their most intimate secrets to me rather than kill me”
Perhaps the hardest thing for me was when I was doing my “3am” web series for HBO.
I had to walk up to random strangers at 3 in the morning on the streets of New York and convince them within 5 seconds to spill their most intimate secrets to me rather than kill me.
Not quite an elevator pitch but the same basic idea. I had a lot of practice. I probably approached over 3000 people cold.
In some cases people tried to kill me. In one case I was chased. In other cases people opened up their hearts and I am infinitely grateful to them.
The ideas below have worked for me in the hundreds of times I’ve had to be persuasive. Either in writing, or in person. In business and in friendships and in love. I hope variations on it can work for you. You decide.
A) WHO ARE YOU?
People want to know they are talking to a good, honest, reliable person that they can trust and perhaps even like, or love.
They won’t love you by looking at your resume.
You have to do method acting. Imagine what your body would feel like if they already said “Yes” even before you open your mouth.
You would be standing up straight, smiling, palms open, ready to close the deal. You have to method act at the beginning of your pitch.
If you are slouched and your head is sticking out then your brain is not as well-connected to your nervous system and you won’t be in “flow”.
I can drag out the science here but this is a Facebook status update and not a peer-reviewed scientific paper for the Justice League of America. The reality is: when you’re slouched over, not only are you not using the full potential of your brain, but you look untrustworthy.
B) RELAX Think about how you breathe when you are anxious and nervous. I will tell you how I breathe: short, shallow breaths in my upper chest. So do the reverse before a ten second pitch. Breathe deep and in your stomach. Even three deep breaths in the stomach (and when you exhale try to imagine your stomach almost hitting your back) has been shown to totally relax the mind and body. People sense this. Again, this builds trust and relaxes you. Now, even though you haven’t said a single word, you’ve probably done the two most important things for persuading someone.
C) UHHH. YEAH. UHHH. MMMM-HMMM. UH-HUH –